“If you ever plan to motor west.
Travel my way, take the highway that is best.
​Get your kicks on Route 66.”

BOBBY TROUP
​(Get Your Kicks on) Route 66

​The New Mexico Route 66 Association is dedicated to the education, promotion, and preservation of the New Mexico Historic Route 66 Scenic Byway ​and the economic revitalization along its 604-mile stretch throughout the state since 1989. 

A 501(c)3 non-profit professional organization, our members consist of passionate individuals and businesses who want to help support the culture and communities along the ​longest urban stretch of the Mother Road. Who we are.

Stay up-to-date on events and news from the road from New Mexico Route 66 Association—all delivered to you in your inbox FREE! That's right, you do not have to be a paid member in order to receive our eNewsletters. Subscribe today.

Roadside Attraction
​Project Launches

The association is replacing missing or faded signs and offering new signs throughout our state! 

If you own a business, attraction, landmark, or historic site along Route 66 and want your own Roadside Attraction sign, they are available to purchase directly from the New Mexico Route 66 Association.

Read More or to Order

It’s time to renew your membership! 

Not a member? Now is the best time to join!

Whether you live in New Mexico or miles away, you can still support Route 66 while enjoying perks like Route 66 New Mexico magazine four times a year, invites to special offers, events, and more! 

Membership Page

New Mexico Route 66 Centennial Merchandise

​Join us as we celebrate a century of iconic adventures and unforgettable memories along the Mother Road!  The New Mexico Route 66 Association brings you official New Mexico Route 66 Centennial merchandise featuring logo design by New Mexico artist, Darryl Willison. Select from apparel to accessories, and more!

Visit Curio Shop

​New Mexico
Motor Tour 2025

​Experience New Mexico’s Route 66 travel as it was in the 1940s, 50s, and 60s. Join others as we trek across parts of New Mexico bringing together our community, visit towns and businesses along the way, all while getting our Kicks on Route 66! Space is limited to 40 participants.
​
Registration deadline: ​April 15.

Read More or to Register

NEWS

INFORMATION ABOUT HAPPENINGS ALONG ROUTE 66 AND FROM THE ASSOCIATION

​Congratulations to our
​2024-2025 Board of Directors

This term leading up to the Route 66 Centennial is a crucial one as we prepare to celebrate 100 years of the Mother Road and implement projects leading up to and into the next century.
​
These Board of Directors bring diversity, teamwork, and their unique talents and time to our organization. We are so thankful for their tireless enthusiasm ​and support.

Route 66 Centennical Grant Program Applicants and Awardees

In preparation for the Route 66 Centennial in 2026, the New Mexico Tourism Department established a Route 66 Centennial grant program to allocate funding to support this initiative statewide by providing communities along historic Route 66 support for programs related to consumer experiences, events, destination enhancements, marketing and promotions. 

The New Mexico Tourism Department announced the 2024 grant program applicants and awardees. Congratulations to all the recipients. We are excited about all the work every applicant is accomplishing,

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Route 66 Centennial
​Planning Organizations

In 2026, the road turns 100 as we celebrate its centennial. Projects are already taking place in preparation for the big year and celebrations are in the works! This page was created to keep you abreast of what’s happening within the New Mexico state centennial commission group as well as any pertinent federal centennial information.

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Route 66 Centennial Coordination Group now accepting projects

With the Route 66 Centennial approaching, the state is accepting projects corresponding to at least one of the four priority themes identified by the U.S. Route 66 Centennial Commission: commemoratives and publications, events and celebrations, international and national marketing, and infrastructure.
​
Read More

Route 66 Black Experiences
​Grant Program

The Road Ahead was awarded $250,000 by American Express to provide direct grants to help Black-owned and/or operated businesses and attractions along Route 66.

​The funds will also support research and programs that interpret and tell the stories of Black experiences associated with Route 66.
​
​Read More

​Heritage Awards 2024:
​Call for Nominations

New Mexico Route 66 Association Heritage Awards are presented to people and businesses that invest time, money, and resources to renovate and restore classic or iconic places of significance along Route 66 throughout New Mexico. Now is your chance to nominate yourself or others.

Deadline: December 31, 2024
​
Read More

MORE NEWS

FEATURES

STORIES ABOUT ROUTE 66, ITS CULTURE, AND THE COMMUNITIES ALONG THE WAY

Eating Dust​

By T. Lindsay Baker
​​Walkers, Runners, and Others on Foot along Highway 66 (Part 1)
Read More

Eating Dust

By T. Lindsay Baker
​​Walkers, Runners, and Others on Foot along Highway 66 (Part 2)
Read More

Route 66: The Neon Road

The 2003 Neon Restoration Story
There are nine new reasons to rediscover Route 66 in New Mexico. Nine vintage neon signs have been restored to their former brilliance.
Read More

MORE FEATURES

“You’ll experience a fascinating blend of three cultures, Native American, Spanish Colonial, and Western American. Beautifully rugged and endlessly engaging, New Mexico is like stepping into another land.”

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