“If you ever plan to motor west.
Travel my way, take the highway that is best.
​Get your kicks on Route 66.”

BOBBY TROUP
​(Get Your Kicks on) Route 66

​The New Mexico Route 66 Association is dedicated to the education, promotion, and preservation of the New Mexico Historic Route 66 Scenic Byway ​and the economic revitalization along its 604+mile stretch throughout the state since 1989. 

A 501(c)3 non-profit professional organization, our members consist of passionate individuals and businesses who want to help support the culture and communities along the ​longest state stretch of the Mother Road. Who we are.

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Route 66 Roadside Attraction Sign Program Achieves Centennial Recognition

The Route 66 Roadside Attraction Sign Program has been officially designated as a Route 66 Centennial Certified Project, marking another milestone for the New Mexico Route 66 Association. Earlier this year, the association received the prestigious certification for Route 66 New Mexico magazine.

Sign Locations or to Order

New Mexico Route 66 Centennial Merchandise

​Join us as we celebrate a century of iconic adventures and unforgettable memories along the Mother Road!  The New Mexico Route 66 Association brings you official New Mexico Route 66 Centennial merchandise featuring logo design by New Mexico artist, Darryl Willison. Select from apparel to accessories, and more!

Visit Curio Shop

Become a member today! 

Whether you live in New Mexico or miles away, you can still support Route 66 while enjoying perks like Route 66 New Mexico magazine four times a year, invites to special offers, events, and more! 

Membership Page

Preserve Route 66
​Grant Program

The National Trust for Historic Preservation has a Grant Program for legacy businesses, non-profits, and public agencies. Grants will generally not exceed $10k and can be used for a variety of projects, including capital improvements, planning, and marketing. Locations can be on or near Route 66, provided they can illustrate a connection to the road’s history.

The next round is opens September 01, 2026
​
​

​Preservation and Economic
​Development Grant Program 

Applications for the Route 66 Road Ahead Partnership's 2026 Preservation and Economic Development Grant Program opened on Thursday, July 2nd and were announced in August 2026. The grant program is an official Route 66 Centennial Activity, as designated by the U.S. Route 66 Centennial Commission.

The program assists businesses and attractions along historic Route 66 that are seeking to remain in operation, reopen, preserve and restore historic properties, improve visitor experiences, expand services, or launch new ventures that contribute to the vitality of Route 66 communities.

NEWS

INFORMATION ABOUT HAPPENINGS ALONG ROUTE 66 AND FROM THE ASSOCIATION

NM Route 66 Association MOTOR TOUR

We're sorry. Registration is closed.
​We hope to see you next year.

The Motor Tour, scheduled for September 8 - 13, 2026 has been designated an Official US Route 66 Centennial Certified Event. We invite participants to embark on a memorable exploration of New Mexico’s historic 604-mile scenic byway. The tour will follow the current Route 66 alignment as well as the pre-1937 segment, offering short daily drive distances so guests can truly savor the essence of the Mother Road, relishing the fun and adventure that have defined it for a century.

Motor Tour Page

Meet Our ​2025-2027
​Board of Directors

​This term leading up to the Route 66 Centennial is a crucial one as we prepare to celebrate 100 years of the Mother Road and implement projects leading up to and into the next century.
​
These Board of Directors bring diversity, teamwork, and their unique talents and time to our organization. We are so thankful for their tireless enthusiasm ​and support.

Legends of Route 66
​Receives Designation

Season seven of Fast TV Network’s popular TV show Legends of Route 66 has been recommended by the U.S. Route 66 Centennial Commission as an Official Route 66 Centennial Project.

Pre-production has already been in progress for several months. Production begins May 1, 2025, and will continue throughout the summer. 

Read More

MORE NEWS

FEATURES

STORIES ABOUT ROUTE 66, ITS CULTURE, AND THE COMMUNITIES ALONG THE WAY

Eating Dust​

By T. Lindsay Baker
​​Walkers, Runners, and Others on Foot along Highway 66 (Part 1)
Read More

Eating Dust

By T. Lindsay Baker
​​Walkers, Runners, and Others on Foot along Highway 66 (Part 2)
Read More

Route 66: The Neon Road

The 2003 Neon Restoration Story
There are nine new reasons to rediscover Route 66 in New Mexico. Nine vintage neon signs have been restored to their former brilliance.
Read More

MORE FEATURES

“You’ll experience a fascinating blend of three cultures, Native American, Spanish Colonial, and Western American. Beautifully rugged and endlessly engaging, New Mexico is like stepping into another land.”

iEXPLORE

ROUTE 66 CENTENNIAL EVENTS AND CALENDAR

FROM NOW THROUGH 2026, CONNECT WITH THE CENTENNIAL JOURNEY.

With so many events happening across the eight Route 66 states, the official Route 66 Centennial Commission has become a clearinghouse for all things centennial related. You can view many of the upcoming events directly from their website and calendar. Your one-stop source for Route 66 Centennial events and activities.

ROUTE 66 NEW MEXICO

TAKE A RIDE WITH FAST TV NETWORK ON ROUTR 66 IN NEW MEXICO