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“If you ever plan to motor west. Travel my way, take the highway that is best. Get your kicks on Route 66.” BOBBY TROUP
(Get Your Kicks on) Route 66 |
The New Mexico Route 66 Association is dedicated to the education, promotion, and preservation of the New Mexico Historic Route 66 Scenic Byway and the economic revitalization along its 604-mile stretch throughout the state since 1989.
A 501(c)3 non-profit professional organization, our members consist of passionate individuals and businesses who want to help support the culture and communities along the longest urban stretch of the Mother Road. Who we are.
Stay up-to-date on events and news from the road from New Mexico Route 66 Association—all delivered to you in your inbox FREE! That's right, you do not have to be a paid member in order to receive our eNewsletters. Subscribe today.
A 501(c)3 non-profit professional organization, our members consist of passionate individuals and businesses who want to help support the culture and communities along the longest urban stretch of the Mother Road. Who we are.
Stay up-to-date on events and news from the road from New Mexico Route 66 Association—all delivered to you in your inbox FREE! That's right, you do not have to be a paid member in order to receive our eNewsletters. Subscribe today.
Roadside Attraction
Project Launches The association is replacing missing or faded signs and offering new signs throughout our state!
If you own a business, attraction, landmark, or historic site along Route 66 and want your own Roadside Attraction sign, they are available to purchase directly from the New Mexico Route 66 Association. Read More or to Order |
It’s time to renew your membership!
Not a member? Now is the best time to join!
Whether you live in New Mexico or miles away, you can still support Route 66 while enjoying perks like Route 66 New Mexico magazine four times a year, invites to special offers, events, and more! Membership Page |
New Mexico Route 66 Centennial Merchandise
Join us as we celebrate a century of iconic adventures and unforgettable memories along the Mother Road! The New Mexico Route 66 Association brings you official New Mexico Route 66 Centennial merchandise featuring logo design by New Mexico artist, Darryl Willison. Select from apparel to accessories, and more!
Visit Curio Shop |
New Mexico
Motor Tour 2025 Experience New Mexico’s Route 66 travel as it was in the 1940s, 50s, and 60s. Join others as we trek across parts of New Mexico bringing together our community, visit towns and businesses along the way, all while getting our Kicks on Route 66! Space is limited to 40 participants.
Registration deadline: REGISTRATION HAS ENDED. Please join us next year! 2025 Tour Info |
NEWS
INFORMATION ABOUT HAPPENINGS ALONG ROUTE 66 AND FROM THE ASSOCIATION
Meet Our 2024-2025
Board of Directors This term leading up to the Route 66 Centennial is a crucial one as we prepare to celebrate 100 years of the Mother Road and implement projects leading up to and into the next century.
These Board of Directors bring diversity, teamwork, and their unique talents and time to our organization. We are so thankful for their tireless enthusiasm and support. |
Centennial Grant Program
Opens for Round Two for 2026 The New Mexico Tourism Department (NMTD) is reopening the Route 66 Centennial Grant Program for FY26 to offer another opportunity for Route 66 communities and tourism-related organizations to invest in special events and infrastructure leading up to the centennial in 2026.
During the second round, grants will be provided to support Special Events and Infrastructure. Applications, which went live today, April 4, will close May 5. Read More |
Route 66 Centennial
Planning Organizations In 2026, the road turns 100 as we celebrate its centennial. Projects are already taking place in preparation for the big year and celebrations are in the works! This page was created to keep you abreast of what’s happening within the New Mexico state centennial commission group as well as any pertinent federal centennial information.
Read More |
Kix on 66 Restaurant Needs Our Help After Devastating FireOn the morning of April 4, 2025 there was a devastating fire at the beloved Kix On 66 Restaurant in Tucumcari, New Mexico. Owners Todd and Donna Halfhill have poured their money, heart and soul into rehabilitating this Route 66 icon. With Donna's permission, a GoFundMe account has been established to help with expenses in rebuilding after the fire.
Read More |
University of New Mexico’s New
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Legends of Route 66
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FEATURES
STORIES ABOUT ROUTE 66, ITS CULTURE, AND THE COMMUNITIES ALONG THE WAY
Eating Dust |
Eating Dust |
Route 66: The Neon RoadThe 2003 Neon Restoration Story
There are nine new reasons to rediscover Route 66 in New Mexico. Nine vintage neon signs have been restored to their former brilliance. Read More |
“You’ll experience a fascinating blend of three cultures, Native American, Spanish Colonial, and Western American. Beautifully rugged and endlessly engaging, New Mexico is like stepping into another land.”
iEXPLORE
ROUTE 66 NEW MEXICO
TAKE A RIDE WITH FAST TV NETWORK ON ROUTR 66 IN NEW MEXICO
