In the early 2000s, Hampton Inn’s Save a Landmark program launched a 66-day caravan along the Mother Road to highlight various sites along the famous highway. Led by preservationist and historian Jim Conkle and other advocates like Guy Randall, the tour was responsible for various cleanup projects and the installation of “Roadside Attraction” signs. Volunteers refurbished sites to varying degrees with sponsorship and support from AAA, TA Travel of America, Route 66 Associations, and other organizations. You can more read about that caravan here.
These signs, now decades old, have worn and weathered over the years. Some have even gone missing entirely. The New Mexico Route 66 Association is proudly started a project to replace these missing or faded signs along the route across New Mexico.
Listed sites have historic significance though there is no specific age requirement. The upper Roadside Attraction sign is identical across all installations. The interpretive text on the lower sign shares a bit of the establishments or locations history.
These signs, now decades old, have worn and weathered over the years. Some have even gone missing entirely. The New Mexico Route 66 Association is proudly started a project to replace these missing or faded signs along the route across New Mexico.
Listed sites have historic significance though there is no specific age requirement. The upper Roadside Attraction sign is identical across all installations. The interpretive text on the lower sign shares a bit of the establishments or locations history.
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If you'd rather download a list of locations, a PDF version is available below.
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