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The New Mexico Route 66 Roadside Attraction Sign Program has received prestigious recognition as an “Official Route 66 Centennial Project” from the US Route 66 Centennial Commission. In an official letter, the Route 66 Centennial Team congratulated the program, stating: “Congratulations, 'Route 66 Roadside Attraction Sign Program' is now a part of the national Route 66 Centennial Certified Projects family. You are now authorized to use the certification emblem for your promotional purposes, and your project will be listed on the National Route 66 Centennial website as a Route 66 Centennial Certified Project.” The Route 66 Roadside Attraction Sign Program focuses on installing both new and replacement signs at historic sites, businesses, and landmarks located along or near Route 66 in New Mexico. These signs serve to highlight local history, provide photo opportunities for travelers, support small businesses, and strengthen community connections. The initiative replaces worn or missing signs from previous efforts and expands signage to new historically significant locations. Funds generated from the program are directed towards the ongoing preservation and promotion of Route 66 in New Mexico. Melissa Beasley-Lee, president of the New Mexico Route 66 Association, expressed excitement about the program, noting that it is an affordable way for businesses to promote their establishments, share history, and offer engaging photo opportunities. She emphasized that combining these signs with those posted at historic sites helps promote the region’s heritage and connects communities. Beasley-Lee further stated, “We couldn’t be more honored than to receive official certification from the US Route 66 Centennial Commission. We would like to thank the commission for making this possible.” The program will remain active as long as there is interest in the signs. Those wishing to purchase signs for their business, sponsor a sign at a significant location, or learn more about the New Mexico Route 66 Roadside Attraction Sign Program are encouraged to visit https://www.rt66nm.org/roadside-attraction-sign-project.html for additional information.  Comments are closed.
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