NEW MEXICO ROUTE 66 ASSOCIATION
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NEWS

National-level Route 66 Centennial activities and events

1/10/2025

 
The Route 66 Road Ahead Partnership, in collaboration with the National Park Service, Route 66 Corridor Preservation Program (NPS), is providing an update and preview of national-level Route 66 Centennial activities and events that have been approved by the U.S. Route 66 Centennial Commission. legislated intent of the Commission, and its work to date:
  • Per its enabling legislation, the Commission is responsible for studying and recommending activities to Congress that are fitting and proper to honor Route 66 on its 100th anniversary. It is also charged with identifying one or more entities within the Federal Government it considers most appropriate to carry out recommended activities.
  • Parties interested in submitting ideas for national, multi, or single-state Route 66 Centennial activities to the Commission for its consideration are encouraged to do so via the Commission’s website at www.route66-centennial.com/activity-project-ideas-submission.
  • The Commission has adopted a Route 66 Centennial Strategy Statement which notes: “The strategy of the Route 66 Centennial is to celebrate and commemorate the historic milestone of the 100th Anniversary of Route 66—and leverage it to honor the road by helping the millions who live, work, and travel along it.”
  • Based on this strategy, the Commission has, to date, recommended 26 official events, projects, activities, and/or programs to Congress.
  • The Commission has recommended the National Park Service as the Federal Agency to carry out 21 of these activities/programs.
  • The Commission has no implementation authority and no funding to support recommended activities/programs.
  • In addition to the Centennial activities recommended by the Commission, the NPS is planning NPS-specific projects, potentially including a Find Your Park on Route 66 initiative, Jr. Ranger Program, NPS-Route 66 Map Update, and more.

A critical and exciting opportunity for all is the National Route 66 Centennial Kick-Off event. The NPS and Road Ahead propose this as a virtual, live-stream broadcast from a Host City along Route 66 to unite the nation in launching the celebration of the 100th anniversary of Route 66 in 2026. Initial Kick-Off plans include:
  • A National Route 66 Centennial Proclamation delivered by the President or key members of the administration.
  • State Route 66 Centennial Proclamations from the eight Route 66 state Governors, Route 66 State Associations and/or State Route 66 Centennial Commissions/Coordinating Groups.
  • Announcement of the designation of Route 66 as a National Historic Civil Engineering Landmark by the President of the American Society of Civil Engineers.
  • Live Music and other entertainment from the kick-off host city and via remote hook-ups to cities across Route 66.
  • Announcement of the launch of the Route 66 Centennial Caravan.

Thursday, April 30, 2026, is being suggested as the date for the National Route 66 Centennial Kick-Off. This date holds historical significance as it was on that day in 1926, when ‘66’ was assigned as the number for this new highway from Chicago to Santa Monica.

THE ROUTE 66 CENTENNIAL WEBSITE
Launching in early 2025, the Route 66 Centennial website is designed to:
  • Provide a one-stop information resource for national and state Route 66 Centennial activities, projects, events, and programs.
  • Raise the public’s awareness of and participation in the Official Route 66 Centennial projects and activities identified by the U.S. Route 66 Centennial Commission.
  • Promote tourism attractions and Centennial plans in each Route 66 state through a collaboration established between the Road Ahead Partnership and Tripadvisor.
  • Announce national and state-level Centennial activities and events via a centralized Centennial Calendar, to which Route 66 State Associations, state tourism departments, Route 66 Scenic Byways, State Centennial Commissions/Coordinating Groups, and other approved stakeholders may input information.
  • Provide the public a fun way to participate in the Route 66 Centennial through the Route 66 Centennial Birthday Party Club Program.
  • Promote state and local Route 66 Centennial activities, projects, events, and programs through the Route 66 Centennial Certified Program—similar to a “Good Housekeeping Seal of Approval”—recognizing local, city, state, and regional Centennial events and activities.

Congratulations to our 2024-2025 Board of Directors

5/1/2024

 
This term leading up to the Route 66 Centennial is a crucial one as we prepare to celebrate 100 years of the Mother Road and implement projects leading up to and into the next century.
​
These Board of Directors bring diversity, teamwork, and their unique talents and time to our organization. We are so thankful for their tireless enthusiasm ​and support.

New Mexico Route 66 Motor Tour 2024 Canceled

4/12/2024

 
With new dates, a new route, and a classic Route 66 Land of Enchantment vibe, we are sad to announce that due to unforeseen circumstances, the 2024 motor tour has been canceled.

We apologize for any inconveniences this may cause and hope too have another motor tour planned soon.

Check out some our previous motor tours here.

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Route 66 Centennial Logo Unveiled

3/20/2024

 
​We’re thrilled to unveil the official Route 66 Centennial Logo for the New Mexico Route 66 Association designed by Darryl Willison! 

​Join us as we celebrate a century of iconic adventures and unforgettable memories along the Mother Road! Keep your eyes peeled for exclusive merchandise featuring this stunning design, coming soon!
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National Trust for Historic Preservation Grant

3/19/2024

 
The New Mexico Route 66 Association announced it is the recipient of a $50,000 Preserve Route 66 Grant Fund, from the National Trust for Historic Preservation. “This is an extremely high honor for the Association, and I am proud to see us recognized with this funding for our state preservation efforts,” said Melissa Lea Beasley-Lee, President of the Association.

Funds are being used to help restore many neon signs along Tucumcari’s stretch of Route 66 that were destroyed last year in a massive hailstorm. “The devastation was spread across town,” Beasley-Lee added, “and it was as if the lights went out on Route 66. We're working with businesses to replace broken parts of signs to bring them back to their shining glory again.”
 
Businesses affected were predominantly small mom-and-pop enterprises that could not afford the financial and human resource commitment needed to repair their signs along what is arguably one of the most-photographed and admired segments of the Mother Road. “We have made multiple trips to Tucumcari to coordinate volunteers and work together to bring the magic back to this city,” she explained.
 
The economic impact of tourists coming each year to Tucumcari specifically, and New Mexico Route 66 in general, is tallied in the many millions of dollars, and one of the main attractions is vintage signs. To be able to photograph them in operating order is typically a highlight of a Route 66 journey.
 
The Association is no stranger to neon restoration and preservation, and in the past has contracted commercial sign companies to enable restorations. “This year, the Association has moved to a do-it-yourself capability, establishing a skilled volunteer crew to service classic roadside neon signs,” Beasley-Lee continued.
 
“Small businesses face a cost-prohibitive situation when attempting to hire commercial sign crews, which is exacerbated for rural communities like Tucumcari where the closest commercial sign companies capable of servicing neon signs are located more than 100 miles away.” She explained that Association crews have recently saved these business owners up to 90% of the cost of repairing a sign. Efforts are ongoing until all damaged signs are repaired.
 
Prior to the storm, work had begun creating a 30-minute Do-It-Yourself video of how to repair neon signs. It was funded by the National Park Service, with the intent for it to be made available online free of charge. The scale of the storm in Tucumcari and subsequent repair efforts provided an opportunity to have hands-on examples for more videos. The Association captured extensive video footage of the repair process, and now, as a result of these grant monies, two more videos will be produced to create a comprehensive three-part video series. “We documented every step of the process, not only for historic value, but also so that others could learn from them in the future,” Beasley-Lee commented.

The completed video series will include: (1) Inner workings of a neon sign, steps to replace broken glass, lift options to reach your sign; (2) Troubleshooting a neon sign: Why is part of my sign not lighting? Why is it blinking?; and, (3) How to build a frame, bend glass, and mount a neon sign. Lastly, the Association intends to offer a free downloadable .pdf checklist to assist in assuring each step has been covered while working on a sign.
 
“Neon signs are among the most important aspects of Historic Route 66,” Beasley-Lee asserted. “It is critical that we keep as many working as possible, while also enabling owners to do their own repairs whenever it is feasible.”
 
For More Information, please contact:
New Mexico Route 66 Association
Melissa Lea Beasley-Lee, President
505-803-6966
[email protected]
[email protected]

​Heritage Awards 2024: ​Call for Nominations

3/10/2024

 
New Mexico Route 66 Association Heritage Awards are presented to people and businesses that invest time, money, and resources to renovate and restore classic or iconic places of significance along Route 66 throughout New Mexico. Now is your chance to nominate yourself or others.

Deadline: December 31, 2024
Read More
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Attention, guardians of Route 66!

12/6/2023

 
Our iconic road's centennial is on the horizon, and it's our moment to drive change.

We're rallying at the state capitol's public meeting on December 12, 2023 ​– a pivotal moment for Route 66's future in New Mexico. Your presence is powerful!

It's now or never. Stand with us to celebrate our road's rich legacy. Let's show the strength of our community and our commitment to Route 66.​

​Together, let's accelerate into a bright future.  Join us at the capitol! 

New Mexico Route 66 Centennial Coordination Group Meeting December 12, 2023
Date:
Tuesday, December 12, 2023
Time: 1:30 pm - 3:30 pm
Venue: New Mexico State Capitol Building (Room 309), Address: 490 Old Santa Fe Trail, Santa Fe, NM 87501

Click here to view a draft of BYLAWS OF THE ROUTE 66 CENTENNIAL COORDINATION GROUP
Download File

Dear Route 66 Business Members,
​
As you may know, a New Mexico State Route 66 Centennial Coordination Group was formed in September 2023 under executive order of the governor. The Route 66 Association was not given a seat on this board. The New Mexico Route 66 Association President, Melissa Beasley-Lee has been a board member of the group that created the groundwork for the National Route 66 Centennial preparations since 2017.

She would be the only one on this state board with seven years of knowledge regarding what has already been laid out, what is currently taking place, and what steps are now needed on a state level leading up to and throughout 2026. She is also the only member who solely represents the businesses and communities of Route 66 throughout our state.

For her not to have a seat at this state level board raises a serious question – Why is she, and the Route 66 Businesses she represents not being invited to continue being a part of the centennial planning.

There will be a meeting at the state capitol building Tuesday, December 12th, to vote on the formation and rules of this group. This meeting is open to the public and Melissa, as well as other association board members are planning to attend and voice their concerns about the states choice of members and plans.

The New Mexico Route 66 Association feels it is vital that business members attend this meeting as this committee will be the who, what and where that our tax dollars will be spent leading up to and throughout the Route 66 Centennial. This is a once in a 100-year opportunity that can greatly affect the prosperity of your business.

We hope you will plan to be present at this meeting on December 12 to let your voice be heard personally for your business, and to request that the NM Route 66 Association be given a seat on this coordination group board.

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NEW MEXICO ROUTE 66 ASSOCIATION
1415 Central Avenue NE
Albuquerque, New Mexico 87106 USA
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  • ABOUT
    • About >
      • eNewsletter
    • Leadership >
      • 2025 Call For Nominations
    • Committees
    • Roadside Attraction Sign Project
    • Grants
    • Preservation Projects >
      • Ambassador Program
      • Tucumcari Neon Repair
      • Tucumcari Updates
    • Heritage Awards >
      • Nominations Form
    • Donate
    • Contact
  • NEWS
  • FEATURES
  • MEMBERSHIP
    • Join or Renew
    • Magazine
  • TRAVEL / EVENTS
    • Calendar
    • Plan Your Trip
    • Business Directory
    • Route 66 Associations
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    • Motor Tour >
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  • CENTENNIAL
  • SHOP