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The New Mexico Route 66 Centennial Coordination Group held its forth centennial stakeholders meeting September 17, 2024 at Santa Fe Community College (SFCC). Special guest speakers included Debbie Johnson of the Route 66 Centennial Commission, Lisa McGivern’s of the New Mexico Governor’s Commission on Disability, and Laisa Barthuli, Route 66 Corridor Program manager of the National Park Service. The Department of Tourism and the New Mexico Route 66 Coordination Group provided updates from board members where available. New Mexico Route 66 Association president, Melissa Beasley-Lee, vice president, Nam Tran, and association advisor, David Nidel, were on hand to provide input on questions pertaining to the kickoff of the centennial celebrations as well as a few projects still in the works nationally. The next meeting to be held in Grants is scheduled for Tuesday, November 19. Before leaving campus, association president, Beasley-Lee and husband Mike Lee made a stop at the SFCC Visual Arts Gallery to experience DREAM BIG!, the art of George Rodrique. The exhibit consists of thirty original paintings from the private collection of Rodrigue’s widow, Wendy Rodrigue Magnus, and include some of the artist’s most famous Blue Dog canvases, iconic portraits of Cajun personalities, and rarely seen artworks inspired by his lifelong love of New Mexico. Wendy explains the theme of the exhibition: “Dreams are the portal to creativity. They are tied to instinct and desire, and they are the birthplace of ideas. This exhibition seeks to inspire through stories of pursuing one’s dreams, meeting one’s fears, and expressing our art, whatever it may be, with the full wonder of our imagination.” The artwork is presented through a collaboration with SFCC School of Arts and Design, SFCC Continuing Education, SFCC Foundation, and the Life & Legacy Foundation. The exhibition continues through October 2.  With the 100th anniversary of Route 66 coming up in 2026, the City of Albuquerque is working with 14 local businesses and property owners to restore vintage signs along the “Mother Road.” The City of Albuquerque Department of Arts & Culture and Metropolitan Redevelopment Agency is investing $432,000 in the Revamp Route 66: Sign Improvement Grant Program. As of mid-September, a little over one year after the program was announced, new and restored signs are popping up across the city. Some businesses like Root 66 Barber and The Imperial Inn have already had their signs finished. The 5501 Plaza and the Dog House said their signs are almost complete. “It’s been an honor to get it for sure. These signs aren’t cheap by any stretch of the imagination and it’s not something we would have probably invested that much money in. So to be awarded that really meant a lot to us,” said Dacia Weist, owner of 5501 Plaza and program participant. “It’s going to be great; because it’s going to show, it’s neon. So we are looking forward to it, and hopefully it will attract more people,” said Vicki Jaramillo, general manager of Dog House. KRQE NEWS 13 compiled a list and photo gallery to track the transformation of the signs at the 14 establishments participating in the Route 66 sign program. Read More Source: WRKG News Story by Fallon Fischer, Jessica Salinas  The New Mexico Route 66 Centennial Coordination Group is hosting its next stakeholder meeting in Santa Fe on Tuesday, September 17. Join us to share your ideas and perspective for how New Mexico can celebrate the Route 66 Centennial in 2026! Date: Tuesday, September 17, 2024 Time: 9 a.m. - 12 noon Venue: Santa Fe Community College - Jemez Rooms Address: 6401 Richards Ave., Santa Fe, NM 87508 Click here to view the full agenda.  The most enduring highway in our public consciousness, Route 66 represents a unique moment in history that continues to define the nation’s identity: the rise of the automobile and its implications of freedom, mobility, and a quintessential American story. Grants from this fund will help preserve and enhance historic places on or connected to Route 66 for future generations. Grants from the Preserve Route 66 Grant Fund are awarded to preserve historic places on or connected to Route 66. Grant funds can be used to launch new initiatives or to provide additional support to ongoing efforts. Grants awards may be made for activities and projects such as:
Grants range from $2,500 to $10,000. Applications due October 16. APPLY TODAY  In an effort to help New Mexico communities and organizations along Route 66 prepare for the celebration of the Route 66 Centennial in 2026, the state has officially launched a grant program to support those efforts. The program offers support for three types of projects and initiatives: marketing & promotions, infrastructure, and special events. Applications for this program are open as of July 15! Applications for marketing and promotion will close August 13 and applications for infrastructure and special events will close August 19. For more information, visit the New Mexico Tourism Department website.  In preparation for the Route 66 Centennial, the New Mexico Route 66 Centennial Coordination Group is hosting a series of stakeholder meetings to gather ideas and recommendations for projects to commemorate the 100 year anniversary of Route 66 in New Mexico. At this meeting, there will be a series of roundtable discussions that will cover marketing, special events, product development, infrastructure and consumer experiences. Additionally, the Route 66 Centennial Coordination Group will host its meeting from 1-3 p.m. These meetings are open to the public and residents are encourage to participate and share their ideas. Please note (1): the venue for this meeting has changed to the Albuquerque Museum. Please note (2): There will also be a Coordination Group Meeting from 1-3 p.m. that was not mentioned in the original notice. Date: Tuesday, June 25, 2024 Stakeholder Meeting: 10 a.m.-12 noon Coordination Group Meeting: 1-3 p.m. * New Venue: Albuquerque Museum Address: 2000 Mountain Rd. NW, Albuquerque, NM 87104 Be sure to RSVP for the meeting HERE! If you are an individual with a disability who is in need of a reader, amplifier, qualified sign language interpreter, or any other form of auxiliary aid or service to attend or participate in the hearing or meeting, please contact the New Mexico Tourism Department at (505) 490-7185 at least one (1) week prior to the meeting or as soon as possible. Public documents, including the agenda and minutes, can be provided in various accessible formats. Please contact the New Mexico Tourism Department at (505) 490-7185 if a summary or other type of accessible format is needed  The New Mexico Route 66 Centennial Coordination Group is hosting its next stakeholder meeting in Santa Rosa on Tuesday, May 21, 2024. This meeting will allow residents and stakeholder groups to provide input to the Route 66 Centennial Coordination Group about the appropriate activities, projects and strategies to honor the Route 66 Centennial in 2026. Date: Tuesday, May 21, 2024 Time: 10 a.m.-12 noon Venue: Blue Hole Dive Center Address: 1085 Blue Hold Road, Santa Rosa, NM 88435 Be sure to RSVP for the meeting HERE! If you are an individual with a disability who is in need of a reader, amplifier, qualified sign language interpreter, or any other form of auxiliary aid or service to attend or participate in the hearing or meeting, please contact the New Mexico Tourism Department at (505) 490-7185 at least one (1) week prior to the meeting or as soon as possible. Public documents, including the agenda and minutes, can be provided in various accessible formats. Please contact the New Mexico Tourism Department at (505) 490-7185 if a summary or other type of accessible format is needed.  We’re thrilled to unveil the official Route 66 Centennial Logo for the New Mexico Route 66 Association designed by Darryl Willison! Join us as we celebrate a century of iconic adventures and unforgettable memories along the Mother Road! Keep your eyes peeled for exclusive merchandise featuring this stunning design, coming soon!  The U.S. Route 66 Centennial Commission, established by Congress to oversee the celebration of the 100th Anniversary of the U.S. Route 66 in 2026, invites submissions for national, multi-state, or single-state activities, projects, events, or programs. Submissions will be vetted by the Commission’s national working groups and those deemed appropriate will be elevated to the full Commission where approved submissions will be officially submitted to Congress as the Commission’s recommendations. The Commission seeks to commemorate the Mother Road's historic milestone and enhance its legacy through a variety of initiatives. "The Route 66 Centennial is not just a one-time celebration; it's a platform for generating national pride in the road and expanding economic opportunities for the communities that it winds through," said Jen Paul Schroer, Vice Chair of the Route 66 Centennial Commission. The Commission, comprising members from each of the eight states along Historic Route 66, is guided by seven strategic principles: 1) Celebrate & Honor, 2) Preserve, Protect & Enhance, 3) Generate Tourism Demand, 4) Tourism Development, 5) Economic Development, 6) National Collaboration, and 7) Research & Education. These principles serve as the foundation for identifying fitting and proper activities to mark this monumental occasion. CALL FOR IDEAS: FOUR FOCUS AREAS “We are calling on individuals, organizations, and communities to submit their innovative ideas, to make this event truly transformational. Concepts should fit into one of our four priority areas,” stated Rod Reid, Chair of the Route 66 Centennial Commission. The areas of focus are as follows: Commemoratives & Publications The Commission seeks ideas that recognize the role Route 66 has and continues to play in our nation’s history through projects and programs that publicly honor the Road and the people associated with it. Infrastructure The Commission seeks ideas that enhance the overall Route 66 experience for tourists and locals alike, fostering sustained economic benefits across the road through the preservation and improvement of Route 66 infrastructure assets. Events & Celebrations The Commission seeks ideas that involve the public in special, unique, and fun activities/events that mark the historic milestone of Route 66’s 100th anniversary. International & National Marketing The Commission seeks ideas that drive national and international tourism for maximum impact through visitor spending, promoting celebrations, commemorations, and other activities that honor the 100th anniversary of Route 66. SUBMISSION PROCESS Individuals, organizations, and communities are encouraged to submit their concepts through the official submission portal on the Route 66 Centennial Commission's website route66-centennial.com. Submissions will be accepted on a rolling basis and reviewed by one of four Commission Working Groups at their monthly meetings. Qualifying ideas will be forwarded to the full Route 66 Centennial Commission for consideration as officially recommended activities to Congress. Notification of Results Submissions will be notified of the results on a rolling quarterly basis, ensuring transparency throughout the review process. Rod Reid, Chair of the Route 66 Centennial Commission concluded, "The Route 66 Centennial is a once-in-a-lifetime opportunity to showcase the cultural significance of this historic road. We look forward to receiving creative ideas that will shape the celebration and maintain the spirit of the highway for generations to come." For more information or to submit your ideas, please visit route66-centennial.com.  Per the same Executive Order 2023-131 that established the Route 66 Centennial Coordination Group, the first Stakeholder Meeting and first Coordination Group Meeting will be in Tucumcari, NM on February 29, 2024.
You Must SIGN UP for the meeting HERE! CENTENNIAL STAKEHOLDER MEETING Time: 10 a.m.-12 noon Location: Tucumcari Convention Center: Address: 1500 US. Rt. 66, Tucumcari, NM 88401 This meeting will provide a space for residents and other stakeholder groups to discuss appropriate activities, projects, and strategies with the Route 66 Centennial Coordination Group to honor the milestone coming up in 2026. A few items on the agenda for this meeting are:
NO ACTION ITEMS (Action Items will be discussed at the 1:30 p.m. meeting). Download official agenda (PDF) COORDINATION GROUP MEETING Time: 1:30-3 p.m. Location: Tucumcari Convention Center: Address: 1500 US. Rt. 66, Tucumcari, NM 88401 This is a meeting for the New Mexico Route 66 Centennial Coordination Group. A few items on the agenda for this meeting are:
Download official agenda (PDF) Stakeholders Express Reservations and Concerns On Tuesday December 12, 2023, the first meeting of the Route 66 Coordination Group (New Mexico Route 66 Centennial Coordination Group) was held at the State Capitol building in Santa Fe with an agenda to introduce group members to the public, review, and vote on bylaws, and discuss the Federal Route 66 Commission’s centennial recommendations. The public was not impressed when three of the board members showed up 20 minutes late, along with Federal Centennial Board Vice-Chair Jen Schroer, and one group member who did not attend. The Route 66 Coordination Group was established by Governor Michelle Lujan-Grisham with Executive Order 2023-131 with the overall mission to “recommend, plan, sponsor, and coordinate official Route 66 centennial events, programs, and activities in the State.” The directive to “sponsor” activities is undefined in the sense that the group is unfunded. The Executive Order’s only tangible deliverables are a “supplemental document” containing specifics pertaining to the actions of the group and to “submit meeting minutes, recommendations for state signature centennial projects, and other regular reports to the United States Route 66 Centennial Commission and/or its working groups.” This seems to suggest the group will only be producing documents. This could be disappointing to Route 66 communities who would be justified in expecting more from the Centennial Coordination Group. The Executive Order specified a 12-member organization with six members from the public sector and six members representing state agencies. The appointment of several members of the group is perplexing. Two group members were appointed representing Native American interests. These members have affiliations with San Idelfonso, Pojoaque, and Santa Clara pueblos—none of which are located or Route 66. Pueblos such as Laguna and Santo Domingo as well as the Navajo Nation, all located on Route 66 and having a historical connection to Route 66, were inextricably overlooked. The appointment of Johnny Pena is baffling. Mr. Pena, husband of Albuquerque City Councilor Klarissa Peña, is a board member and past president of the West Central Community Development Group (WCCDG) that is being paid $500,000 a year to operate the West Central Route 66 Visitor Center that has been characterized as a “boondoggle” and a “monument to waste” by the Albuquerque Journal. The Visitor Center site dedication and design kickoff was held on Dec. 21, 2018. As of December 2023, under WCCDG management, the $13 million dollar center is yet to open its planned tap room, amphitheater, museum, and banquet hall. The current WCCDG executive director, when asked about the sustainability of the Visitor Center, said, “I don’t know. It all depends on how popular Route 66 really is.” Apparently, Mr. Pena represents an organization that is uncertain about Route 66’s popularity. The Tourism Department is represented by two members. The New Mexico Route 66 Association has a history of attempts to work with the Tourism Department, presenting ideas that have proved successful in other Route 66 states. Unfortunately, they were not interested. Currently, the tourism department is not pro-actively featuring Route 66 as a touring destination unlike the Oklahoma Tourism and Recreation Department that publishes a stand-alone 63-page Route 66 tourism guide that is offered in German, Spanish and English. In the next legislative session, the tourism department is requesting $5 million for Route 66 promotion. An egregious omission for representation on the Centennial Group is a representative of the New Mexico Route 66 Association, a non-profit 501(c)(3) corporation acknowledged as the subject matter experts on historic Route 66 in New Mexico. The Association has earned both national and state-wide awards and recognition for Route 66 preservation and tourism projects. It has received and executed grants from the National Park Service, the National Trust for Historic Preservation, the New Mexico Tourism Department, and the Federal Highway Administration’s National Scenic Byways agency. The Association publishes the magazine “Route 66 New Mexico” and distributes thousands of copies, without cost, at visitor centers along the Route 66 corridor. The magazine serves as the main resource for Route 66 travel information at the state and local visitor centers. The meeting provided a forum for each Group member to introduce themselves and review Group bylaws. What stood out in the bylaws presentation is the opening mission statement. “The overall mission of the Group is to assist the United States Route 66 Centennial Commission by identifying activities, projects, and events that will properly honor and celebrate the Mother Road of the United States for its centennial anniversary.” It would be reasonable to assume that New Mexico Route 66 stakeholders might take offense with that overall mission statement expecting that the overall mission of the Centennial Group should be to focus on assisting New Mexico communities celebrate the centennial. The Centennial Group discussed the Federal Route 66 Commission’s recommendations. These recommendations were originally created by The Route 66 Road Ahead Partnership of which Association President Melissa Beasley-Lee has been an active member of for the last 7 years. Toward the end of the meeting was a short time for public comment. Unfortunately, there was no dialogue between the speakers and the Centennial Group. The first person to speak was Beasley-Lee. During public comment, she presented a written 14-point New Mexico Route 66 Fact Sheet to the Centennial Group members and in public commentary highlighted these Association attributes to the board:
Mike Lee, President and CEO, and co-owner of Fast TV Network Inc., also spoke. He said: “We are currently building a film studio in Carrizozo, New Mexico, and have purchased a property in Tucumcari to build our headquarters and studio space and are donating space for the Official State New Mexico Route 66 Association Museum and Welcome Center that will be housing their massive collection of Route 66 history.” “We have filmed episodes of our hit show “Legends of Route 66” across all eight Route 66 states. We have witnessed countless success stories as well as failures to small businesses on the Mother Road. Human stories. The one common thread is that these business owners have invested their hard-earned money, sweat equity, and countless hours a week bringing needed services on Route 66. New Mexico Route 66 businesses have been hit especially hard. After all, we were shut down longer than any of the eight states during COVID. The centennial is our opportunity to invest in Route 66 communities and provide help to bring celebrations, restoration projects, and new life to our beloved road.” “It is good to see that we are finally forming this committee. However, it needs to be noted that we are extremely late to the party regarding the other seven states. We have a committee that is made up of political representatives and some who are here looking for money for their own projects. What I don’t see is any representation from Gallup, Grants, Moriarty, Santa Rosa, Tucumcari, San Jon, Bernalillo, Los Lunas, or the nine Native Nations located along Route 66.” “I also don’t see the president or a representative from the New Mexico Route 66 Association, who have nearly 35 years of expertise in preservation, promotion, and stewardship of Route 66. The same Association that has been a participant in the Route 66 Road Ahead Partnership for the last seven years, which formed the National Centennial footprint to begin with. Oklahoma, Arizona, Texas, Illinois, Missouri, Kansas, and California have been working on this for several years. The State of New Mexico, up to this day, has not done anything for Route 66.” “New Mexico True Magazine from our tourism department barely mentions that Route 66 even exists. They cut the funding to our Association’s quarterly New Mexico Route 66 Magazine, the only Route 66 publication in the state. Yet we still went out and sold advertising to Route 66 businesses and communities who have precious few dollars to begin with to continue publishing it. The magazine that I might note is still delivered to the I-40 corridor state welcome centers at Glen Rio and Manuelito, the Albuquerque downtown visitor center, Old Town, and Sunport, as well as the Santa Fe visitor center, Bernalillo visitor center, and various Route 66 businesses throughout the state, all on our volunteer’s dime.” “So, I will ask you a question. Are we here to help the communities and businesses of Route 66 across the entire 604 miles of the New Mexico stretch of the Mother Road? Or are we going to funnel funding to Albuquerque and Sante Fe concerns and let these communities go it alone? If that is the case, then there is something extremely wrong with our state government. I am here to ask you respectfully to prove me wrong. Help these communities make this centennial a success story. Listen and include those who have invested their lives making Route 66 a better place by adding the New Mexico Route 66 Association as their representative on this group board.” Debbie Pogue, owner of the Sunset Motel in Moriarty said, “if you want to learn about what travelers, including international travelers from all of the world, are coming here to see, you need to speak with the Route 66 businesses owners.” She shared the motel’s history of being the oldest motel continually run by the same family in all the route throughout the eight states. David Brenner shared the history of the Roadrunner Lodge Motel, purchasing it when it was a rundown eyesore at the request of his now ex-wife Amanda, and how they worked hard to turn it into a top-ranking Route 66 motel that has won various awards and competitions from USA Today and the New Mexico Route 66 Association to name a few. “Dave Nidel, a former New Mexico Route 66 Association President said he felt “the meeting was a little dysfunctional and that the Governor-appointed Board is starting late in the planning, almost an afterthought. During the meeting I did not observe a strategy for obtaining funding from this 2024 State Legislature, much less a suggested amount of funding. If the next time this Board is scheduled to meet is February 29, what are they thinking? The 30-Day Legislature will be nearly ended!” “We have a solid opportunity to drive an agenda that this Board demonstrated at this meeting obviously does not have in place but has a mission with no funding to back it up. Worse of all, not one of these appointed seat warmers pledged money or other resources from their organization in support of the NM Route 66 Centennial! Did you get the impression that every one of these Board members was thinking ‘What’s in this for me and my cause?’ I did.” Nidel added, “I served as President of the (New Mexico Route 66) Association in 1992 when Route 66 was celebrating its 66th Anniversary. We lobbied the New Mexico Department of Tourism to promote the commemoration of this event - as every other Route 66 State BUT New Mexico was planning. Our efforts fell on deaf ears. The Department of Tourism instead spent lots of money on the Columbus Day Quincentennial which went over about as well as a turd in a punch bowl.” Donatella Davanzo, a Route 66 research specialist, and New Mexico Route 66 Association member, who recently relocated to New Mexico from Italy, attended the Centennial Coordination Group meeting. “From the onset of discussions, the agenda to celebrate the Route 66 Centennial that the members of the group presented and discussed seemed to me just an initial phase,” Davanzo said. “Considering that the centennial is in 2026, I found their plans “out of time” and probably very late to organize all the tasks that the group mentioned: ceremonies, media production, commemorative items such as coins and stamps, collaboration with the other states’ of the Route 66 corridor, and other projects to promote Route 66 and New Mexico as well.” “Another item I want to point out is the overview focused more on tourism and capturing the attention of travelers from other countries during the centennial anniversary. Route 66 has been for years, and still is, the primary topic of my academic studies and documentary research. Traveling on the route in New Mexico, I visited several commercial businesses in operation. Talking with the owners, they explained to me how their economic conditions and the status of the old properties are very critical.” “When I listened to the comments of Melissa Beasley-Lee, Mike Lee, and Debbie Pogue who spoke during the ‘public comments,’ they were very clear in raising the issues that effectively affect the road and the communities that are challenged to survive. While they were talking, I looked at the members of the group who were listening. There was a sense of surprise in their faces. It seemed that they were listening to something totally unexpected. After these speeches, it became more evident to me how the start of the Coordination Group’s works to organize the centennial celebrations was not only extremely late but also avoided considering the real situation of Route 66 and the communities in New Mexico and the urgency to preserve them both. The key takeaways from the meeting, and the review of the Executive Order are as follows.
After listening to the public input, some board members said they were going to “reach out” to the Association and stated that they wanted to “work together.” At the meeting’s conclusion, Association President Beasley-Lee spoke with Federal Centennial Board Vice-Chair Jen Schroer about the elimination of the Association seat from the State Commission Group. She replied self-satisfyingly, “I’m not part of this group so there is nothing I can do”. Other board members dodged the question and claimed that “their hands are tied.” “Route 66 communities were ‘cut out’ with the coming of the interstate,” Beasley Lee said. “Following this meeting, it has been made obvious Route 66 communities will be ‘cut out’ once again with the coming of the centennial.” “The New Mexico Route 66 Association will continue to focus and invest in its Route 66 communities with what has been originally laid out for centennial preparations and celebrations on a national level. We currently have promotional and preservation projects in the works and have new projects lined up to launch in 2024.” “Route 66 businesses who are not currently members of the association are invited to contact the Association to learn how to get their business involved and represented. Same goes for individual members. We are always excited to have new members joining our circle of like-minded, extended family.” “We also ask those who are financially able to contribute to the New Mexico Route 66 Association to accomplish the centennial projects originally laid out that will be launched in early 2024. Details of these projects will be announced in early 2024.” The next state centennial group meeting is scheduled for Feb. 29 in Tucumcari. More information will be provided on the New Mexico Route 66 Association website’s “Centennial” page, rt66nm.org/centennial, when available. A full list of New Mexico State Centennial Coordination Group board members and their current position is listed on the New Mexico Route 66 Association Website: rt66nm.org/centennial.
Our iconic road's centennial is on the horizon, and it's our moment to drive change.
We're rallying at the state capitol's public meeting on December 12, 2023 – a pivotal moment for Route 66's future in New Mexico. Your presence is powerful! It's now or never. Stand with us to celebrate our road's rich legacy. Let's show the strength of our community and our commitment to Route 66. Together, let's accelerate into a bright future. Join us at the capitol! New Mexico Route 66 Centennial Coordination Group Meeting December 12, 2023 Date: Tuesday, December 12, 2023 Time: 1:30 pm - 3:30 pm Venue: New Mexico State Capitol Building (Room 309), Address: 490 Old Santa Fe Trail, Santa Fe, NM 87501 Click here to view a draft of BYLAWS OF THE ROUTE 66 CENTENNIAL COORDINATION GROUP Download File Dear Route 66 Business Members, As you may know, a New Mexico State Route 66 Centennial Coordination Group was formed in September 2023 under executive order of the governor. The Route 66 Association was not given a seat on this board. The New Mexico Route 66 Association President, Melissa Beasley-Lee has been a board member of the group that created the groundwork for the National Route 66 Centennial preparations since 2017. She would be the only one on this state board with seven years of knowledge regarding what has already been laid out, what is currently taking place, and what steps are now needed on a state level leading up to and throughout 2026. She is also the only member who solely represents the businesses and communities of Route 66 throughout our state. For her not to have a seat at this state level board raises a serious question – Why is she, and the Route 66 Businesses she represents not being invited to continue being a part of the centennial planning. There will be a meeting at the state capitol building Tuesday, December 12th, to vote on the formation and rules of this group. This meeting is open to the public and Melissa, as well as other association board members are planning to attend and voice their concerns about the states choice of members and plans. The New Mexico Route 66 Association feels it is vital that business members attend this meeting as this committee will be the who, what and where that our tax dollars will be spent leading up to and throughout the Route 66 Centennial. This is a once in a 100-year opportunity that can greatly affect the prosperity of your business. We hope you will plan to be present at this meeting on December 12 to let your voice be heard personally for your business, and to request that the NM Route 66 Association be given a seat on this coordination group board. |
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