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NEWS

Backing Historic Small Restaurant Grant Program

5/15/2025

 
This year, 50 historic small restaurants across the country will each receive a $50,000 grant.

Now in its fifth year, American Express and the National Trust for Historic Preservation are once again supporting 50 small or independently owned restaurants across the country through the Backing Historic Small Restaurants grant program. Each restaurant—all places that contribute to their neighborhood's unique history and identity—will receive $50,000 in funding to help them improve their businesses and positively impact their communities.

Grant applications and public nominations will be accepted until 11:59 p.m. ET on May 30, 2025.

Since it began, the Backing Historic Small Restaurants grant program has granted nearly $5.7 million to 130 historic restaurants (2021, 2022, 2023, 2024) to help restaurants address critical needs amid ongoing economic challenges. This critical financial support helps small restaurant owners better navigate economic challenges, disasters, or other hardships so that their establishments' legacies can continue.

Restaurant Enthusiasts: Historic small restaurants—tangible connections to our communities’ histories—face ongoing economic challenges. Submit your favorite spot today to help save it for years to come. Nominate

Restaurant Owners: Owners can apply today for a $50K grant to address their restaurant’s critical needs. Apply

May 12: Application Launch
May 30: Applications Due
Late June: Applicants Notified
July: Recipients Announced

More Information
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US Route 66 Centennial Website Launches

5/5/2025

 
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The US Route 66 Centennial website has launched.

The Route 66 Centennial will celebrate and commemorate the historic milestone of the 100 anniversary of Route 66 and honor the Mother Road by helping the millions who live, work, and travel along it. The dedicated Centennial website highlights the magnitude of the occasion with information about the vast array of activities, programs, events, and projects during the year-long festivities across the Mother Road.

The website highlights Official Route 66 Centennial events and projects, including the recently announced National Centennial Kickoff Event in Springfield, Missouri, a cavalcade of three Centennial caravans, AAA Route 66 Road Fest, and the Untold Story of Women on the Mother Road. It also focuses on Route 66 preservation success stories and spotlights future needs.

Individuals and businesses interested in participating in the Route 66 Centennial are invited to register on the new website, subscribe to the monthly Route 66 Centennial Newsletter, become members of the Route 66 Centennial Club, and stay informed about official Route 66 Centennial activities.

Bill Thomas, Commissioner for the US Route 66 Centennial Commission and Chair of the Route 66 Road Ahead Partnership, said, "Look no further if you're seeking the one-stop source for official Route 66 Centennial activities, programs, events, and projects. The Route 66 Centennial Website also provides opportunities for the public to directly participate in all the fun and excitement the 100th Anniversary of the Mother Road will offer, including becoming a member of the ‘Route 66 Centennial Club’, securing Route 66 Centennial Certified status for your local Centennial activities and projects, and purchasing Centennial merchandise."

The Route 66 Road Ahead Partnership is a national nonprofit dedicated to revitalizing and sustaining Route 66 as a national icon and international destination. It is responsible for the Route 66 Centennial website, a key component of the Route 66 Centennial Communications Plan recommended by the Route 66 Centennial Commission.

Discover more at route66centennial.org.

Kix on 66 restaurant needs our help—devastating fire prompts a GoFundMe

4/5/2025

 
On the morning of April 4, 2025 there was a devastating fire at the beloved Kix On 66 Restaurant in Tucumcari, New Mexico. Owners Todd and Donna Halfhill have poured their money, heart and soul into rehabilitating this Route 66 icon. They are a 2024 New Mexico Route 66 Association Heritage Award recipient in recognition of preservation and enhancements to the classic dining establishment, providing a fun, energized experience contributing to the roadside culture of Route 66. New roof, paint, signage, murals, a cool retro truck out front are the most visible changes they have made. Even more important they have invested countless dollars and time completely replacing plumbing.

With Donna's permission, a GoFundMe account has been established to help with expenses in rebuilding after the fire.

You know what to do Route 66.

Donate if you can to the GoFundMe or send checks made out directly to: Kix On 66 and mail it to the New Mexico Route 66 Association, 1415 Central Ave NE, Albuquerque, NM 87106.


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Todd and Donna Halfhill of Kix On 66 restaurant to receive 2024 New Mexico Route 66 Association Heritage Award

4/1/2025

 
Presented by: New Mexico Route 66 Association
Location: Kix On 66, 1102 E Route 66 Blvd., Tucumcari, New Mexico
Date and Time: Monday, April 7, 2025. 1 p.m.

Todd and Donna Halfhill, owners of Kix On 66 restaurant, along Route 66 in Tucumcari, New Mexico, will receive the New Mexico Route 66 Association Heritage Award in recognition of preservation and enhancements to the classic dining establishment, providing a fun, energized experience contributing to the roadside culture of Route 66.

New Mexico Route 66 Association president, Melissa Lea Beasley-Lee, along with fellow officers and board of directors will be presenting the award at 1 p.m. Monday, April 7, 2025.

​New Mexico Route 66 Association Heritage Awards are presented to people and businesses that invest time, money, and resources to renovate and restore classic or iconic places of significance along Route 66 throughout New Mexico. 

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Chase Waters of Del’s Restaurant to receive 2024 New Mexico Route 66 Association Heritage Award

4/1/2025

 
Presented by: New Mexico Route 66 Association
Location: Del’s Restaurant, 1202 E Route 66 Blvd., Tucumcari, New Mexico
Date and Time: Monday, April 7, 2025. 2:30 p.m.


Chase Waters, owner of Del’s Restaurant, along Route 66 in Tucumcari, New Mexico, will receive the New Mexico Route 66 Association Heritage Award in recognition of preservation and enhancements to the classic dining establishment, providing a fun, energized experience contributing to the roadside culture of Route 66.


​New Mexico Route 66 Association president, Melissa Lea Beasley-Lee, along with fellow officers and board of directors will be presenting the award at 2:30 p.m. Monday, April 7, 2025.

New Mexico Route 66 Association Heritage Awards are presented to people and businesses that invest time, money, and resources to renovate and restore classic or iconic places of significance along Route 66 throughout New Mexico. 


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University of New Mexico’s new Route 66 research center

3/6/2025

 
SOURCE: ALBUQUERQUE JOURNAL

Award-winning Albuquerque architect and entrepreneur Mark Baker has unveiled plans for the Route 66 National Research Center—a new, federally funded initiative of the University of New Mexico, which will serve as a global mecca for Route 66 scholars under the umbrella of UNM’s library system and its Center for Southwest Research.
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Gracing the corner of University and Central—the old Route 66—the Research Center will house an archive of documents and materials related to the storied highway, including oral histories, and will host academic conferences. As Baker’s floor plan and renderings show, it will also feature an exhibition space and a bookshop.

Full Article: The Cadillac of cultural preservation: Architect Mark Baker unveils plans to convert a historic dealership into UNM’s new Route 66 research center
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Architectural renderings of UNM's proposed Route 66 National Research Center, designed by Mark Baker, on the corner of Central and University in Albuquerque, New Mexico (courtesy of Baker A+D).

Legends of Route 66 receives Official Route 66 Centennial Project designation

3/5/2025

 
Season seven of Fast TV Network’s popular TV show Legends of Route 66 has been recommended as an “Official Route 66 Centennial Project.” 

The letter received from commission member Bill Thomas stated: “Congratulations, Fast TV Network’s Legends of Route 66 Centennial Season Seven project has been recommended by the U.S. Route 66 Centennial Commission as an Official Route 66 Centennial Project.”


Fast TV Network President and CEO Mike Lee states, “We couldn’t be more honored than to receive Official Status from the U.S. Route 66 Centennial Commission. Planning for this special season of Legends of Route 66 began over three years ago. We are excited to get back on the Mother Road. Over the next several months we will be working hard to bring the excitement of the Centennial Celebration to our viewers. We would like to thank the commission and the New Mexico Route 66 Association for making this possible.”

​Fast TV Network Vice President of Production and Programming, Melissa Lea Beasley-Lee states; “This is a great honor for Fast TV Network. Creatively, this will be one of our most diverse seasons yet. Covering all eight states in one season is challenging, yet exciting as we showcase the Mother Road to the world. As president of the New Mexico Route 66 Association we are working with Fast TV Network to not only promote New Mexico, but our seven other sister Route 66 states as well.”

Fast TV Network C.O.O. Rob Wagner states; “We have a lot of surprises in store for season seven of Legends of Route 66. As we celebrate 100 years of Route 66 it is an honor to bring this to our viewers who have been so loyal to us over the past seven years. Creatively, this will be our coolest season yet!”

Pre-production has already been in progress for several months. Production begins May 1, 2025, and will continue throughout the summer. 

Legends of Route 66 Centennial Season Seven will begin streaming in November of this year. Fast TV Network is available on Roku, Amazon Fire TV and online at FastTVNetwork.com.
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Gallup, New Mexico: Route 66 Think Tank

2/4/2025

 
Thank you, Visit Gallup, for inviting the New Mexico Route 66 Association to speak last week at January’s Route 66 Think Tank to engage in creative, thoughtful dialogue about Gallup’s Route 66 future.

​We were excited to hear ideas Gallup has for the upcoming centennial and share information on our association’s Route 66 neon sign restorations, roadside attraction sign project, the upcoming Motor Tour, and other projects coming up in preparation for the 2026 centennial. We’re also pleased to welcome our new members who signed up to reap the benefits the association has to offer and be listed in our business directory.


The association is currently scheduling and planning to join other meetings or gatherings along the route. If you would like the association to come to your town, please contact us: email [email protected] or drop us a message. 
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Making dreams come true in Adrian

1/10/2025

 
BY NICK GERLICH

Dream Maker Station Route 66 Souvenir and Gift Shop opened last April in Adrian, adjacent to the celebrated midpoint of the Mother Road. Jason and Kelly Snyder moved from Ohio to open the shop, the culmination of a dream hatched after their 2018 trip down 66.

It wasn’t until 2021, though, that they discovered the former Sunflower Station was for sale. Frank Hauser, who had previously owned the Midpoint Cafe next door, had run a small gift shop there before deciding to retire. While the Snyders went west hoping to find a suitable commercial property in Arizona, opportunity knocked several hundred miles east, something that Kelly attributes to divine intervention.

“I am an avid prayer,” Kelly said. “I believe in God. If this is something we’re supposed to be doing, I know He will show us where it’s at.

“We pulled up to the Midpoint Cafe, saw the ‘For Sale’ sign next door, and I kept hearing, ‘Call that number’.”

She did, and they wound up buying the station. When asked how two Midwesterners ended up in Adrian, her answer is simple: “Our story was in Arizona. God’s story was right here.”

They had planned on a 2023 opening, but health issues caused them to delay that for a year.

The shop carries a wide line of Harley Davidson merchandise, as well as Route 66 souvenirs ranging from wearables to knick-knacks, signs, blankets, mugs, Christmas ornaments and more. The couple plans to grill burgers and hot dogs during summer evenings in 2025 on a donation basis, as well as build cabins behind the shop.

“We started out with $2,500 of merchandise on April 4 when we opened, and we have plowed every penny back into it,” she explained.

“Getting a business on Route 66, you have to really love the road to do what you do there. You have to love the people. For me, it’s the excitement on everybody’s face that comes in there,” she said. “It’s not about the money; it’s about the people, keeping the road alive.”

The station was built in 1934 at a time when the road through Adrian was little more than 20 years old, having begun as part of the Ozark Trail network of roads, and then added as part of Route 66 in 1926. West from here the road drops off the Caprock Escarpment, and towns become few and far between.

Jason and Kelly Snyder are excited to be in business on 66, and love meeting people from across the country and the world. They plan for Dream Maker Station to be their semi-retirement jobs.

Car Council honors Joyce Clements

1/10/2025

 
BY ALAN CARLSON

The New Mexico Council of Car Clubs honored one of their founders, Joyce Clements, at a meeting in October of 2024. The spry 85-year-old was given a thank you card and gifts, and those attending were served pizza, salad, and some sweets. Several people told stories about Joyce and conveyed their heart-felt gratitude for all she has done for the car-collecting community. From its beginning in her kitchen, with six car clubs, the Council now has over sixty clubs statewide.

Joyce was born in Georgia, one of eight children. Her father joined the U S Army Air Force in 1942;  the family lived in other states and Japan. She remembers being fascinated by Route 66, rolling tumbleweeds ,and long distances between towns, when they moved to Gallup, NM. After moving to Albuquerque, she attended Highland High School and UNM, then got a job at the Bank of New Mexico at Central and Richmond. Joyce met Jim Clements in 1957; he operated a hobby shop at 1704 Central Ave. S.E. in the early 1960s. They married in 1966, and enjoyed traveling the back roads of New Mexico in their Land Rover. Both eventually returned to school; Joyce became a teacher, while Jim was in the car and real estate business.

It was during their car hobby activities in 1977 when Joyce got the idea for the Council. In an article she wrote several years ago, Joyce said: “The original intent of the Council was to form a group who could cooperatively sponsor a Swap Meet and a Car Show, set up a calendar of automotive events for all clubs involved, become self-supporting, serve as a (source) of information and legislation for the automotive hobby, and promote that hobby to the general public.” Through their efforts, the NMCCC held many successful automotive Swap Meets and continues to sponsor the yearly Albuquerque Museum Car Show. While her retirement from the organization will have an impact, Joyce has inspired and encouraged others to volunteer.

Their son, Will, born in 1980, is a chip off the old engine block. He shares his parents’ love for the car hobby. Will grew up at meetings of the Old Car Club of Albuquerque and the Tumbleweed Early Ford V8 Club; he helps Jim and Joyce keep track of their large collection of cars, parts and literature. The three of them drove their original 1940 Ford coupe to New York, in September of 2024, to attend a V8 Ford event. Joyce has written fashion articles and can dress in clothing which corresponds to the year of vehicle she is in.

Our best wishes to the Car Council; we hope one day they can re-Joyce!
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Left: Joyce with 1940 Ford at New Mexico State Fair Car Show, circa 1970. Clements’ Collection. Right: Jim and Joyce with their 1940 Ford Coupe in 1995. Clements’ Collection.
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Left: Joyce and Jim at the October 2024 Swap Meet. Author’s photo. Right: Joyce honored at the NMCCC meeting. John Doran photo.

Imperial Motel is latest with new glitz and glamour

1/10/2025

 
BY GARY HERRON

It’s not the first old motel on Central Avenue, aka Route 66, in Albuquerque to be refurbished, nor will it be the last.


It’s just nice to have the Imperial 400 Motel, built in 1964, gussied up but a total renovation inside and out, look new again in November 2024. The “400” from the original name is a goner, but back in 1974, you could have owned a directory of the Imperial 400 motels nationwide—there were 91 of them in 32 states, coast-to-coast, but only one in New Mexico: this one.

“Stay with us at night. Start the day right,” it proclaimed on the directory’s cover.

According to socalarchhistory.blog.spot.com, these Imperial 400s “took note of the award-winning and extremely popular tract housing designed by Southern California architects Palmer & Krisel, and in 1959 commissioned them to design a prototype motel and the rights to build using their design on four other sites. P&K designed the first motel, then obtained the building permit and oversaw construction of the $240,000 complex on Sunset Blvd. across the street from Hollywood High School. … The design proved so wildly successful that Imperial immediately launched its franchise campaign and began building motels with virtually the same design all across the United States.”

“The firm adopted a logo of a thrifty Scotsman in a kilt and the slogan, ‘Aye, royal accommodations at thrifty rates.”

In 1987, Interpart S.A., a Luxembourg-based firm, bought the chain and it was dissolved. Numerous Imperial 400s still exist, but under different names – until recently. The Duke City facility was known as the Imperial Inn Motel. Veteran Route 66 travelers will recognize the “butterfly-sun flap” on this building, typical of Imperial 400s through the years.

Of course, today you can’t get the front desk or call a thrifty Scotsman by dialing the old number. New on the site is the Imperial Dive Bar, the “Mojo Rising” coffee shop, featuring Red Rock Roasters—with the beans roasted onsite—and where guests check in. Also new on the property are retail spaces and an events center for gatherings, including weddings, board meetings, etc., plus a laundry room.

The neon sign has been restored and put back into operation.

Located at 701 Central NE, you could still use the copy on the back of the vintage 1960s postcard that guests could have sent to their friend and relatives, like people used to do: “Located in downtown Albuquerque, near the junction of routes 25 and 66. A pleasant place to stay for rest, relaxation, or to make a headquarters for your business trip into the heart of the city. Large swimming pool. Restaurants nearby.” Well-known Duke City photographer Dick Kent took the photo for the postcard (pictured below). 
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“I think it that it’s is something that is new and fresh,” said Miguel Duran, of Somos Destinations and the motel’s hospitality area manager. He’s a 22-year veteran of the hospitality industry, with the last 20 years spent in New Mexico.  “The food hall and all the revitalization of this area, specifically, I think it has a lot to offer.”

“I also think we’re keeping the original concept, and the theme of the property speaks to Route 66 as well,” Duran added. “I think it’s a great place to stay if you’re looking for adventure.”

And it’s become a place for employment, with 20 employees at the Imperial.

The Imperial Motel is .7 mile west of University Blvd. There are 55 units, and 18 of those are suites. The standard rate starts out at $159, said Duran. It has eight unfurnished apartments and extended-stay units, primarily for travel nurses.

“It’s extremely well-lit; the parking lot is very well-lit,” Duran said, when asked about security. “We also provide security services from 7 a.m. to 7 p.m. every day.”
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A special event on Nov. 20 attracted Duke City media and those curious to see what’s new at the Imperial; a ribbon-cutting took place in January 2024, although “a lot of elements were missing” that day.
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Left: The renovated Imperial Motel. Right: Miguel Duran, of Somos Destinations and the motel’s hospitality area manager

Exit 311 to the Richardson Store restoration in Montoya, New Mexico

1/10/2025

 

BY TIM HAGAMAN


The oldest business established in 1908 remaining on the Ozark Trail (1918) and Route 66 (1926) in New Mexico.
GW Richardson first established his first 1908 Mercantile Store from Missouri at the Chicago, Rock Island Southern Pacific Cattle Shipping stop north of the existing store on Route 66. It was near the original townsite occupied by hard-working cowboys at the T 4 Ranch Headquarters. The existing 1928 Richardson Store Ruin gateway to the Llano Estacado, blankets the warm 4321elevation sandwiched between the Mesa Rica to the north of the Jose Pablo Montoya Mexican Land Grant, and Mesa de las Palomas to the south like a Serape.

Just two hours west of Amarillo, Texas, is found a beautiful three-foot-thick sandstone 3500 square foot store with an open skylight residence, and five lodging rooms with blue skies lacking a roof.  I was born in the same year that Interstate 40 began replacing Route 66 in Quay County during 1959. Construction was not finished until Gallup in 1980 at the Arizona state line. I spent eight years in Gallup along Route 66 thanks to former Gallup mayor AT Hannett (1918-1922) and later New Mexico governor from 1925-1927. An event plaque walking tour I authored in Historic Gallup states that AT Hannett designated the Old Trails Highway to Route 66, which led a straight alignment to Gallup. The Ozark Trail connected Saint Louis with East Las Vegas through Montoya in 1918 when wagon trails ruled. An Automobile Map Compiled for the Commercial Club of Las Vegas, New Mexico, for the benefit of Tourists, the Ozark Trail from Saint Louis to East Las Vegas, is a rare map found in the TT Hagaman Southwest Collection loaned to Museums and Libraries for public exhibiting.

Mrs. Richardson managed the former Montoya Post Office located in the sandstone structure. Modern metal cluster mail  boxes connect Montoya residents whom once shopped for ranching supplies. Local ranchers have asked me what my plans are for this less than 10 acre property. Masons built this as a store, residence, and lodging; I will preserve and restore it as it was built, with the exception of its original hipped roof, with a slightly pitched tin roof supported by vigas that were burned during wildfires in Mora and San Miguel Counties.
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The front façade does not exist so I will manufacture a thirty- foot wall in Las Vegas, New Mexico, at B Public Prefab, with a glass front door and pair of framed store windows with new tin roof overhanging, all shading the former gas station pump pedestals that still exist. A Gulf sign walked off after the store closed in 1978. My all-original 1978 Ford Mustang 11 with sales invoice sold in Springer, New Mexico, will be parked out front as if Billy the Kid left it while riding his mustang. He is buried in nearby Fort Sumner and rode what became the famous landmark Bell Ranch to Tascosa, Texas, before being captured by Jim East, Frank Stuart,  and Pat Garrett in Stinking Springs, barricaded in a small stone house with their horses keeping them warm, a day’s mule ride south of Montoya.

Everything that was made of frame will be removed, with the exception of existing doors and windows. Doors will be updated with electronic key entry for those seeking corporate housing at anytime of the day or night. Livestock pen housing will be provided as an option. An annual Montoya 4th of July Picnic will be scheduling annually to honor our cultural musicians of the past. The Montoya Cemetery is a living history example in our community.

Not everyone can focus a vision through a ruin, but we must take ownership to save our historic properties that speak the past through their unique southwest architecture. Santa Fe’s own Kaisa Barthuli, Project Manager with the National Park Service Route 66 Office, reminded me of the Santa Domingo Trading Post that survived a fire because of adobe construction, and was preserved through an Economic Development Administration Matching Grant. Built by the Seligman Family in 1922 and visited by President John F. Kennedy, it retained its National Register of Historic Places status. We must have urgency to conduct planning for local incentives in historic preservation, economic development, creative industries, and food security to offer diversity in rural Main Street, New Mexico.    

Lastly, I wish to thank the many thousands of YouTubers traveling between Tucumcari and Santa Rosa who provide content on Route 66 through Montoya, Newkirk, and Cuervo. They have inspired this project on the Goodnight Loving Cattle Trail connecting Texas, New Mexico, Colorado, Wyoming, and Montana Territories from 1866-1875.

​ABOUT THE AUTHOR

Tim Hagaman is an actor, writer, and speaker, and has appeared on the History Channel. He has published articles and programs on Cartography, Economic Development, Historic Preservation, and Wild West History. He shares his TT Hagaman Southwest Collection with Museums and Libraries. [email protected]

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The oldest business established in 1908 remaining on the Ozark Trail (1918) and Route 66 (1926) in
New Mexico. The Richardson Store: new sign (left), southwest elevation (center), and north store interior (right).

National-level Route 66 Centennial activities and events

1/10/2025

 
The Route 66 Road Ahead Partnership, in collaboration with the National Park Service, Route 66 Corridor Preservation Program (NPS), is providing an update and preview of national-level Route 66 Centennial activities and events that have been approved by the U.S. Route 66 Centennial Commission. legislated intent of the Commission, and its work to date:
  • Per its enabling legislation, the Commission is responsible for studying and recommending activities to Congress that are fitting and proper to honor Route 66 on its 100th anniversary. It is also charged with identifying one or more entities within the Federal Government it considers most appropriate to carry out recommended activities.
  • Parties interested in submitting ideas for national, multi, or single-state Route 66 Centennial activities to the Commission for its consideration are encouraged to do so via the Commission’s website at www.route66-centennial.com/activity-project-ideas-submission.
  • The Commission has adopted a Route 66 Centennial Strategy Statement which notes: “The strategy of the Route 66 Centennial is to celebrate and commemorate the historic milestone of the 100th Anniversary of Route 66—and leverage it to honor the road by helping the millions who live, work, and travel along it.”
  • Based on this strategy, the Commission has, to date, recommended 26 official events, projects, activities, and/or programs to Congress.
  • The Commission has recommended the National Park Service as the Federal Agency to carry out 21 of these activities/programs.
  • The Commission has no implementation authority and no funding to support recommended activities/programs.
  • In addition to the Centennial activities recommended by the Commission, the NPS is planning NPS-specific projects, potentially including a Find Your Park on Route 66 initiative, Jr. Ranger Program, NPS-Route 66 Map Update, and more.

A critical and exciting opportunity for all is the National Route 66 Centennial Kick-Off event. The NPS and Road Ahead propose this as a virtual, live-stream broadcast from a Host City along Route 66 to unite the nation in launching the celebration of the 100th anniversary of Route 66 in 2026. Initial Kick-Off plans include:
  • A National Route 66 Centennial Proclamation delivered by the President or key members of the administration.
  • State Route 66 Centennial Proclamations from the eight Route 66 state Governors, Route 66 State Associations and/or State Route 66 Centennial Commissions/Coordinating Groups.
  • Announcement of the designation of Route 66 as a National Historic Civil Engineering Landmark by the President of the American Society of Civil Engineers.
  • Live Music and other entertainment from the kick-off host city and via remote hook-ups to cities across Route 66.
  • Announcement of the launch of the Route 66 Centennial Caravan.

Thursday, April 30, 2026, is being suggested as the date for the National Route 66 Centennial Kick-Off. This date holds historical significance as it was on that day in 1926, when ‘66’ was assigned as the number for this new highway from Chicago to Santa Monica.

THE ROUTE 66 CENTENNIAL WEBSITE
Launching in early 2025, the Route 66 Centennial website is designed to:
  • Provide a one-stop information resource for national and state Route 66 Centennial activities, projects, events, and programs.
  • Raise the public’s awareness of and participation in the Official Route 66 Centennial projects and activities identified by the U.S. Route 66 Centennial Commission.
  • Promote tourism attractions and Centennial plans in each Route 66 state through a collaboration established between the Road Ahead Partnership and Tripadvisor.
  • Announce national and state-level Centennial activities and events via a centralized Centennial Calendar, to which Route 66 State Associations, state tourism departments, Route 66 Scenic Byways, State Centennial Commissions/Coordinating Groups, and other approved stakeholders may input information.
  • Provide the public a fun way to participate in the Route 66 Centennial through the Route 66 Centennial Birthday Party Club Program.
  • Promote state and local Route 66 Centennial activities, projects, events, and programs through the Route 66 Centennial Certified Program—similar to a “Good Housekeeping Seal of Approval”—recognizing local, city, state, and regional Centennial events and activities.

Tucumcari Neon Restoration Project Complete

1/5/2025

 
SIGNS ARE AGLOW ONCE AGAIN IN TUCUMCARI
The New Mexico Route 66 Association has completed neon restoration of several iconic signs in Tucumcari damaged by golf ball sized hail on May 27, 2023. A neon sign damage assessment by the association identified more than 60 pieces of broken neon tubing distributed among 12 classic neon signs in Tucumcari.

Businesses affected were predominantly small mom-and-pop enterprises that could not afford the financial and human resource commitment needed to repair their signs along what is arguably one of the most-photographed and admired segments of the Mother Road.

New Mexico Route 66 Association president, Melissa Beasley-Lee stated, “The economic impact of tourists coming each year to Tucumcari specifically, and New Mexico Route 66 in general, is tallied in millions of dollars, and one of the main attractions is vintage signs. To be able to photograph them in operating order is typically a highlight of a Route 66 journey.”

“Small businesses face a cost-prohibitive situation when attempting to hire commercial sign crews, which is exacerbated for rural communities like Tucumcari where the closest commercial sign companies capable of servicing neon signs are located more than 100 miles away.” She explained that the efforts of the association have saved these business owners a substantial amount on repairing their signs.

“We made several trips to Tucumcari to bring the magic back to this city,” Beasley-Lee explained. “We offered free services to remove broken tubing, made patterns, and delivered them to SkyRite Sign Company in Amarillo where veteran neon tube bender, Cecil Walker, created new pieces that we picked up and installed.

The association also served as point-of-contact, representing the neon sign owners in Tucumcari in transactions with the team in Amarillo. The New Mexico Route 66 Association covered 50% of neon costs with a 50% match from sign owners.

Additionally, transformers—which supply power within the sign to light up the tubes—were tested. Those no longer working were replaced. More complex electrical issues were assessed by neon professionals with electrical backgrounds. Neon-sign restoration specialist Paul Greenstein was flown in from Los Angeles twice to provide his expert services, free of charge for the cause. He has been making, restoring, and installing neon signs since 1977.

In May of 2023, upon learning of the devastation to the neon signage in Tucumcari, Beasley-Lee initiated a Go-Fund-Me campaign for those who wanted to support the association and Tucumcari in the repair of the neon signs. The fund, combined with donations sent directly to the association, totaled over $12,000 worldwide.

The Go-Fund-Me initiative allowed the association to begin the neon restoration project. Word of the project reached the National Trust for Historic Preservation who presented the association with a $50,000 Preserve Route 66 Grant to assist with the project. “This was an extremely high honor for association, and I am proud to see us recognized with this funding for our state preservation efforts,” boasted Beasley-Lee.

The scale of the repair efforts in Tucumcari provided an excellent opportunity for hands-on neon repair examples. Discussions with the NTHP regarding this led to funds also being provided to produce two troubleshooting neon repair videos. Fast TV Network, home of the hit series Legends of Route 66, was hired for the filming.

Fast TV Network captured extensive footage of the repair process. President and CEO Mike Lee stated, “We documented every step of the process, not only for historic value, but also so that others could learn from them.” A downloadable checklist, to assist those tackling their own neon sign repair, will also be available free of charge.

“Neon signs are among the most important aspects of Historic Route 66,” Beasley-Lee asserted. “It is critical that we keep as many working as possible. The videos will be a tremendous help to sign owners, enabling them to do their own repairs whenever it is feasible.”

Unfortunately, the project took longer than expected, some businesses missed out on the grant funds all together. One did not pay their  final bill following a retaliation by restoration team member, Johnnie Meier, against the association after being reprimanded regarding complaints by some business owners about unprofessional conduct. Also addressed were poor performance and providing incorrect quotes for the NTPH grant paperwork.
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Meier, owner of Classical Gas Museum, along with Vickie Ashcraft, owner of Enchanted Trails RV Park and Trading Post, and Connie Loveland, executive director of Tucumcari Mainstreet proceeded to hijack the associations bank accounts, most of which were grant and donations for the neon project.

Additionally, neon supplies purchased for the restoration project were locked away from the association inside the Tucumcari Train Depot by Loveland.

While this was taking place, false allegations were being spread claiming association president, Melissa Beasley-Lee had resigned, with Ashcraft stepping in as interim president. Beasley-Lee was also falsely accused of running off with a portion of these funds.

Beasley-Lee shared, “Through this terrible ordeal that started in March of 2024, my focus was, and has always been, on the best interest of the New Mexico Route 66 Association, its members, and the Route 66 communities throughout our state.”

Bank accounts have been recovered by the newly elected board of directors with a minimal amount of funds missing. Meier, Ashcraft, and Loveland are no longer a part of the board or the association.

See past updates on the project.
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Extraordinary Women Micro-Grants Awarded

1/3/2025

 
ROUTE 66 ROAD AHEAD PARTNERSHIP
The Route 66 Road Ahead Partnership is pleased to announce ten grant awards from its Extraordinary Women Micro-Grants Program. The 2024 round of the Micro-Grant program was completed in September, with $2,000 awards made to:

  • Andrea Parson-Briley for Trolly Renovations and Route 66 Mural at Supertam on 66 (Carterville, MO). The project seeks to provide extra seating for a small Route 66 Ice Cream Parlor and Superman Museum and add an outdoor mural to enhance the shop’s exterior.
  • Tansu Philip for Viva La Boba (San Bernardino, CA). The Extra Ordinary Women Micro-Grant award will help Viva La Boba enhance the community’s access to high quality coffee by purchasing a new espresso machine and address the challenge of high heat by installing outdoor misting equipment.
  • Carol Singer for the Singer Auto Parts Employee Safety project (Marshfield, MO). Grant award funds are earmarked to purchase rubber pads to cushion the concrete floor, decreasing employee fatigue and lowering chances of injury.
  • Shawna Gentry for Emma Jean’s Holland Burger Project (Victorville, CA). Her grant award will help repair the exterior façade, as well as restore and enhance the planters that frame the building’s entrance.
  • Karla Claus for her Enjoy Route 66 Tours enhancement project (Newberry Springs, CA). Claus plans to increase the profile of this tour business through new signage and providing folding chairs and a pop-up tent for customers.
  • Rotchana and Tami Sussman for the White Springs Cafe Website redesign (Arcadia, CA). Mother and daughter will update the online presence of their small Route 66 family restaurant.
  • Angela Kirkman for the 1st Sunday Market at Tumbleroot Brewing LLC (Santa Fe, NM). This Grant award project works to support and expand this outdoor market on Route 66 by investing in marketing and promotion materials and adding music and entertainment to the market.
  • Nayomie Mendoza for a renovation project at Cuernavaca’s Grill (Los Angeles, CA). This Route 66 Extra Ordinary Women Grant will assist in the purchase of new exterior signage and a new grill for the kitchen of this second-generation restaurant.
  • Meghan Matinez for Manuel’s Food Market (Albuquerque, NM). Matinez plans to reconstruct the façade of this historic Route 66 store and upgrade its signage.
  • Lucy Haro for the Qusqo Bakery Community Visibility and Accessibility Project (Los Angeles, CA). Outdoor signage will be enhanced by improved lighting and increased ADA accessibility at this neighborhood bakery.

The grant program is funded in part by a grant from the Preserve Route 66 Grant Fund of the National Trust for Historic Preservation. In addition to direct fundraising efforts undertaken by the Road Ahead, the public may make direct donations to the Extraordinary Women Micro-Grant Program online at 100extraordinarywomen.com/route-66- extraordinary-women-initiative.
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The Route 66 Extraordinary Women Micro-Grant Program provides critical and flexible funding to businesses and attractions located along Route 66 that are majority women-owned or operated. The Grant Program is one in a series of “birthday gifts” to be given to Route 66 in the years leading up to the historic road’s one-hundredth birthday in 2026.
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