New Mexico Historic Route 66 CD-Rom Completed
Albuquerque’s uNICA! Marketing & Design has completed production of
a
CD-Rom featuring New Mexico's Historic Route 66. Under contract with New
Mexico Economic Development Department and using state Scenic Byway
funds,
the production includes both historic and contemporary footage, pictures
and
postcards. Norma Ruiz, owner of uNICA! (246-0378 or www.unica-adv.com),
stated that the project “is geared to a new generation of computer savvy
road
enthusiasts.” The disc will contain introductions in four languages to
appeal
to the international market, because many enthusiasts from other
countries
have adopted Historic Route 66 as their own. "We are going to bring the
world
to a virtual tour of New Mexico Route 66," stated Ruiz.
The disc contains a wide selection of music, interviews, road
contacts,
historic video, and provides a real sense of traveling the road. The
CD-Rom
serves a dual purpose: to educate about and interpret the roadway as
well as
serve as a potential marketing tool for cultural and heritage tourism.
The
CD-Rom is not for sale but is being distributed by the New Mexico Route
66
Association to schools and public libraries, Chambers of Commerce,
Visitors
Bureaus and Tourism Associations. Watch for more information in our
next
newsletter!