Autum 1997 Newsletter page 3

Route 66 Scenic Byway Gets Big Boost
by Elmo Baca, Director New Mexico MainStreet

A major federal grant promises to impact New Mexico's legendary Route 66 corridor in 1997 and 1998. Long-awaited funds for enhancement of Route 66 have been awarded by the Federal Highway Administration through the New Mexico Department of Transportation (DOT) to the New Mexico MainStreet program of the Economic Development Department.
The unique partnership of federal and state agencies hopes to work directly with Route 66 communities along both the pre-1937 alignment and the modern corridor to create projects designed to enhance the public's experience of the Mother Road. The $324,000 federal grant is provided through the Intermodal Surface Transportation Enhancement Act of 1992, better known as ISTEA, under the program guidelines of the Scenic Byway program.
New Mexico's historic Route 66 is perhaps the state's longest (over 300 miles) and best known scenic byway, designated as a federal and state byway in February, 1994. Many fans of Route 66 nationally and internationally will also claim that New Mexico possesses some of the most compelling, scenic, and dramatic stretches of the famed highway, offering travelers a quintessential motoring experience.
Project funds are designated for three major areas of activity: signage, community tourist information and scenic byway management. At least ten New Mexico communities will benefit from the federal grant.
For several years, Route 66 activists in New Mexico (spearheaded by the New Mexico Route 66 Association) have worked hard to improve directional signage to the authentic highway for motorists. Major progress was
made within the past two years when highway markers were installed by the New Mexico Department of Transportation along the statewide corridor. The familiar brown-and-white shield signs, which conform to national standards, are now visible in several New Mexico towns, and are especially prominent along Albuquerque's Central Avenue.
A major goal of the scenic byway grant is to provide better directional signage from the I-40 and I-25 interstate highways to Route 66. In addition, the Route 66 Scenic Byway project will sponsor a statewide competition to develop a New Mexico Scenic Byway "logo" sign which will be installed along all of the states scenic byways. Announcements of the logo sign contest are forthcoming.
The Route 66 Scenic Byway grant will also support tourist information projects in ten communities along the corridor. Federal funds will support local Route 66 brochures highlighting landmarks and scenic attractions. Also, seven communities (Gallup, Grants, Laguna Pueblo, Moriarty, Santa Rosa, Tucumcari and Bernalillo) have been designated to receive financial support for the creation of semi-permanent exhibits on the legacy of Route 66 in their vicinity. The federal funds will also finance a statewide Route 66 cultural and events brochure highlighting cultural attractions such as the new Cultural Corridors art projects and community special events.
The third major feature of the Route 66 Scenic Byway grant is technical assistance provided to corridor communities. "Route 66 Corridor Management Workshops" will be offered as intensive three-hour workshops designed to help communities manage corridor issues such as land use, billboards, tourism and historic preservation.
The Route 66 Scenic Byway project, began in July, will be completed by December, 1998. For more information, contact the New Mexico MainStreet program at (505) 827-0200.

Thanks to Julia King and Tom Coffin for these photos of the new monument in Tucumcari, complete with the Cadillac fin piece. This piece was still unfinished during the dedication ceremonies on May 17. No longer the headless statue, you will probably agree that it was worth the wait. Be sure to drive by and see it the next time you're passing through Tucumcari. The concrete cast design is 36 feet long, 12 feet wide and stands 15 feet high. The work by artist Coffin (far right) was commissioned by the State of New Mexico Highway and Transportation Department, the New Mexico Arts Commission and the City of Tucumcari, New Mexico.
"It has been a year long project," writes Julia, "and one of the most incredible experiences of either of our lives."

Sue Bohannan Mann

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